Dev HDI

Project Overview

Pernia’s Pop-Up Shop is India’s first multi-designer premium fashion website. It’s a multi-brand e-commerce platform with over 500 of India’s most prestigious designer labels. It has the highest quantity of eCommerce net sales globally now. India is the second-largest source of eCommerce net sales in the world. In 2018, Pernia’s Pop-Up Shop was planning a global expansion. To emulate its global success, Pernia’s Pop-Up Shop India worked with us to increase relevant traffic and sales to the website.

Business Challenges / Pain Points

Visibility and Reach

Limited Online Presence: Without a website, the shop has no central hub to showcase its products, brand story, or contact information. Potential customers won’t be able to easily find them through search engines or online browsing.

Missed Marketing Opportunities: Digital marketing encompasses various strategies like social media, email marketing, and influencer partnerships. Without these tools, the shop can’t reach its target audience effectively and build brand awareness.

Sales and Growth

Difficult Sales Process: Without an online storefront, processing orders and payments becomes cumbersome. Customers may need to rely on less convenient methods like direct messaging or email, hindering the buying experience.

Limited Scalability: Growth is difficult without a website. Expanding the product range, attracting new customers, and managing sales effectively becomes a challenge.

Customer Experience and Trust

Limited Product Information: Customers rely on detailed descriptions, high-quality photos, and size charts to make informed purchasing decisions. Without a website, it’s difficult to provide this comprehensive information.

Lack of Trust and Security: Security concerns are prevalent in online payments. Without a professional website that uses secure payment gateways, customers might hesitate to make payments due to worries about fraud.

In essence, a website and digital marketing are the cornerstones of any successful online business, especially in the fashion industry. These tools allow for showcasing products, building brand identity, attracting customers, and ultimately driving sales.

case analysis

According to a Times of India study, India has over 120 million online shoppers, and the number is expanding by the day. And to meet this rising need, there are thousands of ecommerce businesses, but only a handful thrive and hundreds perish because they fail to stand out and carve out a niche. We implemented 360 Digital Marketing ( SEO, SMM, and Ads) to help Pernia’s Pop-Up Shop optimize its product catalog, resulting in a 8x ROI (order value of 3 Crore per month) and a large increase in the number of followers on both Facebook and Instagram.

The Approach & Solution

As a first step, We looked to its data-driven methodology for answers, which revealed a number of issues:
The brand required the attention of the right people who were likely to buy the product.
The client had never optimized their on-site or off-site content for search engines;
The client’s past marketing efforts had been based on Facebook marketing, and they had been misled resulting in a large following that was unengaged.
We implemented a CUSTOMER-CENTRIC APPROACH to put you and your website in the spotlight. We increased traffic and sales in the Pernia’s Pop-Up Shop project by combining Google Shopping Campaigns and SEO. For the purpose of a social media campaign. We used high-quality product photos, promotional data, and other appealing data to emphasize unique features and important selling factors, resulting in a much higher CTR (click-through rate) and a more relevant audience.

The Outcome

ROI : 8x ROI Per Month (After 8 Months & Order value was 3 Cr)
Website Traffic: Base / Initial Traffic : 4K Visitors / Day >> Achieved : 32K Visitors / Day (73% is SEO Traffic)
Facebook : Base / Initial Followers : 12K Followers >> Achieved : 265K Followers
Instagram : Base / Initial Followers : 12K Followers >> Achieved : 265K Followers